Unify

• ▸AI agents with 50+ native skills for outbound workflows
• ▸Prospect and company data: 1.1B+ people, 65M+ companies, sourced from 40+ providers
• ▸Multi-channel sequencing: email, social, and calls
• ▸Intent signals and job-change/hiring triggers for automated playbooks
• ▸Managed email deliverability
• ▸Analytics and pipeline attribution
• ▸Bidirectional CRM sync with Salesforce and HubSpot (read-write on higher tiers)
• ▸Developer platform: Data, Analytics, Sequences, Tasks, and Bulk APIs, official Python and TypeScript SDKs, and a Unify MCP server

Authentication

API key via the X-Api-Key request header; keys generated in Unify under Settings → Developers. The Analytics API instead uses a write key sent via the X-Write-Key header

Base URL

https://api.unifygtm.com/data/v1

Rate limits

100,000 requests per 5-minute window on the Data API and on the Sequences API, per the vendor's own docs, which also note daily limits may be introduced in the future; the Analytics API defaults to 100,000 requests per five-minute window with higher limits on request; the Bulk API limits query-job creation to roughly 100 jobs per day

Notable endpoints

• Object APIs (create/manage object definitions)
• Attribute APIs (create/manage object fields)
• Record APIs (create, retrieve, update, delete, upsert, find-unique)
• Analytics API (custom events, identify events, page events)
• Sequences API (sequences, sequence steps, and enrollments)
• Tasks API (list, create, update, complete, delete tasks)
• Bulk API (asynchronous query jobs for object records, events, sequence enrollments, sequence enrollment steps, and tasks)

MCP tools exposed

run_agentpoll_agentanswer_questionread_agent_resultscancel_agentlist_agent_runsget_meload_datatableload_mailbox_voice_profileload_general_contextlist_objectsget_objectcreate_objectupdate_objectdelete_objectlist_object_attributesget_object_attributecreate_object_attributeupdate_object_attributedelete_object_attributelist_object_attribute_optionsget_object_attribute_optioncreate_object_attribute_optionupdate_object_attribute_optiondelete_object_attribute_optionget_object_recordfind_unique_object_recordcreate_object_recordupdate_object_recordupsert_object_recorddelete_object_recordcreate_object_record_query_joblist_object_record_query_jobsget_object_record_query_jobget_object_record_query_job_resultslist_sequencesretrieve_sequencepause_sequenceresume_sequencedelete_sequencelist_sequence_stepsretrieve_sequence_steplist_sequence_enrollmentsget_sequence_enrollmentcreate_sequence_enrollmentpause_sequence_enrollmentresume_sequence_enrollmentdelete_sequence_enrollmentcreate_sequence_enrollment_query_joblist_sequence_enrollment_query_jobsget_sequence_enrollment_query_jobget_sequence_enrollment_query_job_resultscreate_sequence_enrollment_step_query_joblist_sequence_enrollment_step_query_jobsget_sequence_enrollment_step_query_jobget_sequence_enrollment_step_query_job_resultscancel_sequence_enrollment_step_query_joblist_tasksretrieve_taskcreate_taskupdate_taskcomplete_taskdelete_taskcreate_task_query_joblist_task_query_jobsget_task_query_jobget_task_query_job_resultscreate_event_query_joblist_event_query_jobsget_event_query_jobget_event_query_job_results

Machine-readable spec

OpenAPI spec retrieved

Published by the vendor themselves — not community forks.

• agent-plugins

Checked 2026-09-24 against their pricing page. Vendors change pricing without notice.

Unify markets itself as an AI-native alternative to stitching together separate data, enrichment, sequencing, and intent tools: a single chat-driven workspace where agents execute outbound research and outreach.

Outbound-motion sales teams - SDRs, AEs, RevOps - at fast-growing companies that want to run prospecting and sequencing through an AI agent layer rather than manually operating separate data, enrichment, and sequencing tools; the vendor describes its customer base as "hundreds of the fastest-growing companies."

CRM sync is read-only until the Pro tier ($60/seat/mo) and read-write only on the custom-priced Business tier, so teams needing bidirectional Salesforce/HubSpot sync from day one will be pushed past the entry-level plans. The Free and Base tiers cap credits per seat (unspecified on Free, 800/seat/mo on Base), which constrains enrichment volume for high-outbound teams before they reach Pro; agent runs started over Unify MCP draw on the same credits as Unify Chat, so MCP use does not sidestep those caps.

Tools that let a revenue team compose several data providers into one workflow, run it conditionally across a list of accounts or people, and push the result into a CRM or sequencer. The unit of work is a table or a pipeline, not a single lookup.

Category: GTM data orchestration. Membership is decided by 4 stated tests, not by category tags — see them and the full comparison.

CargoPipeline-shaped rather than table-shaped, and aimed at the engineer who would otherwise build the orchestration in-house.ClayTable-first workflow for orchestrating enrichment providers, AI research and activation steps.DeeplineAPIMCPAgent-first: the workflow is expressed as instructions to a research agent rather than as columns.FloqerAPIMCPLeads with CRM enrichment and buying-signal monitoring rather than with list building.FreckleRuns GTM workflows from a CLI instead of a grid, aimed at teams that prefer scripted workflows.OctaveFocused on turning enriched context into positioning and messaging rather than on the enrichment itself.RoxAgent-driven revenue automation covering qualification and deal work, not just data assembly.ZoomInfo GTM AIThe incumbent data vendor's own orchestration layer, with ZoomInfo's database as the default source rather than a bring-your-own waterfall.

• Exact Free-tier credit allotment (the pricing page describes it as "Limited" without a number)