About Cheetah

Fedor and Mike

We worked together in advertising. Now we help B2B teams build and run their go-to-market.

Fedor Kovalev, founder of Cheetah

Founder

Fedor Kovalev

Fedor leads Cheetah's GTM strategy, systems work, and delivery.

His hands-on responsibilities include building and running enrichment, routing, and attribution pipelines for founders and lean go-to-market teams.

Fedor on LinkedIn
Mike Smith, co-founder of Cheetah

Co-founder

Mike Smith

Mike helps shape Cheetah's product and commercial direction.

Mike on LinkedIn

Our story

From advertising to startup GTM.

Our partnership started in the advertising business. Fedor has since built and operated GTM and outbound systems for more than 25 B2B startups. Today, we bring that experience to Cheetah.

What makes Cheetah different

We combine strategy with the hands-on work of building and running your GTM: research, outreach, CRM, and follow-up. We connect the tools you use and add AI where it helps. The systems, campaign history, and knowledge stay yours.

Explore how we work

Public work

Inspect the research behind the work.

Fedor writes in Cheetah Field Notes. His Jev for GTM guide separates documented capabilities from proposed workflows and reports a lead-scoring research test.

Read Fedor's Jev for GTM field note

Cheetah Systems Lab publishes software research with source labels, research dates, and a corrections policy. Its methodology explains the distinction between document-based listings and labelled first-hand operator accounts.

Inspect Systems Lab's research policy

These publications are research, not client case studies or proof of client outcomes. The homepage operating view is an illustrative workflow with no client data, not a delivered client result.

Business details

Cheetah Labs LLC

Mailing address

88 East Main Street
PMB 505
Mendham, New Jersey 07945