The AI sales platform for smarter, faster revenue growth
Published by the vendor themselves — not community forks.
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We Used This 4-Step Apollo Sequence to Generate $10M+ Pipeline — Apollo
| Plan | Price | Included | Notable |
|---|---|---|---|
| Free Plan | $0 | — | Basic access to sales engagement tools, Limited contact database access |
| Basic Plan | $49.00/mo per user | — | Basic sales intelligence tools, Contact database access, CRM integrations |
| Professional Plan | $99.00/mo per user | — | Advanced sales automation, Engagement tracking, AI-driven insights |
| Enterprise Plan | Contact for pricing | — | Fully customizable sales intelligence platform, Dedicated support, Advanced analytics |
Checked 2026-07-30 against their pricing page. Vendors change pricing without notice.
Apollo is a sales intelligence and engagement platform, founded in 2015 by Tim Zheng and Ray Li, that positions itself as an all-in-one replacement for separate prospecting-data, email-sequencing, and sales-engagement tools. It claims 40,000+ paying customers and roughly 1 million sales professionals using the product, with a community/crowdsourcing approach to keeping its contact database current.
Sales development reps, account executives, sales leaders, revenue-operations teams, marketers, and founders who need to prospect, enrich contact data, and run outbound/inbound engagement from one system. Apollo's own FAQ explicitly claims to serve businesses "of all sizes," up to Fortune 500 customers such as Ernst & Young, Oracle, and Lyft, with a free Starter plan for the smallest teams and custom Enterprise plans above that.
Teams that need only a narrow slice of Apollo's surface (e.g. just enrichment, or just a CRM) may find it heavier than a single-purpose tool, since pricing and credits are bundled around the whole platform. The credit-metering model (contact unlocks, exports, and mobile numbers all consume separate credit pools with plan-specific monthly/annual caps) adds a layer of usage accounting that teams used to flat per-seat SaaS pricing may find harder to predict at scale. Free/trial accounts are also throttled to low API rate limits (as low as 50 requests/minute on enrichment, less on other endpoints), which is a poor fit for anyone wanting to build a production integration before committing to a paid plan.
Providers that resolve a person or company to verified contact data — email, phone, firmographics — through an API or a bulk upload.
Category: Contact and company enrichment. Membership is decided by 3 stated tests, not by category tags — see them and the full comparison.
Appears in comparison shortlists
Yes.
Yes. Apollo offers a permanently free "Starter"/Free plan with basic access to sales engagement tools and a limited contact database, plus a separate free trial (50 credits, 5 mobile credits) of a paid plan's features.
Yes.
Per-seat monthly/annual subscription (Free $0, Basic $49/user/mo, Professional $99/user/mo, Enterprise custom) layered with a credit system that meters contact unlocks, exports, and mobile-number reveals separately from the seat price.
Apollo states it is used by Fortune 500 companies including Ernst & Young, Oracle, and Lyft, with custom Enterprise plans covering integrations, security, and governance compliance.
The vendor highlights Salesforce and HubSpot integrations, alongside a broader integrations marketplace and an official n8n community node for lead/organization enrichment.
Yes, Apollo publishes an official CLI (apollo-io-cli) on GitHub, with a Homebrew tap for installation.
Yes. Apollo publishes an official Claude Code / Cowork plugin (apollo-mcp-plugin) on GitHub and markets direct MCP integration pathways for Claude, ChatGPT, and Perplexity.
Rate limits are enforced per minute, hour, and day simultaneously and vary by plan and endpoint category; free-tier enrichment is capped at 50 requests/minute, while paid plans reach 1,000/minute on enrichment endpoints with no hourly/daily ceiling.
Apollo was founded in 2015 by Tim Zheng (CEO) and Ray Li (CTO); investors include Bain Capital, Sequoia Capital, Tribe Capital, Nexus Venture Partners, NewView Capital, and Y Combinator.
Apollo describes a "community-based approach to crowdsourcing data" as part of how it maintains coverage and accuracy across its 240M+ contact / 30M+ company database.
33 published agent skills operate Apollo.io directly, 4 teach you to use it and 102 only mention it. Each is read from source for whether it reads, writes records, sends messages or spends credits.
What each Apollo.io skill does to your systems →This page tells you whether Apollo fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.
Book a call →The directory stays free. There is nothing gated behind this.