shalintripathi/saas-marketing-agents

19 skill entries

• abm-ops

  Account-based marketing for B2B SaaS. Use this skill to build a target account list, tier it 1:1 / 1:few / 1:many, size it against sales capacity, turn intent and engagement signals into plays, write the multi-channel orchestration contract each tier runs on, and measure the program in account coverage, penetration and pipeline instead of MQLs. Also triggers on: ABM, account-based marketing, target account list, TAL, named accounts, account tiering, 1:1 ABM, one-to-few, programmatic ABM, account selection, ideal customer profile fit, intent data, buying signals, 6sense, Bombora, Demandbase, account penetration, account coverage, sales and marketing alignment on accounts, enterprise account program.

  Reaches the webInstructions only867 words
• catalyst-orchestrator

  Master orchestrator for B2B SaaS marketing campaigns using the CATALYST framework (Coordinated Agents for Targeted, Analytics-Led, Year-round SaaS Transformation). Coordinates 83 specialist agents across 17 marketing disciplines. Use this skill for ANY large-scale marketing initiative: full GTM launches, annual marketing plans, multi-channel campaigns, quarterly planning, or any task requiring coordination across content, SEO, paid media, social, email, design, sales enablement, product marketing, analytics, project management, and client operations. Also triggers on: marketing strategy, campaign plan, GTM launch, quarterly plan, marketing ops, full-funnel campaign, marketing audit, growth plan.

  Self-containedInstructions only4,147 words
• client-operations

  Client reporting, quality assurance, and financial operations management. Handles KPI frameworks, compliance audits, budget tracking, and launch checklists. Use when: managing client dashboards, ensuring brand compliance, conducting QA reviews, tracking marketing spend, ensuring GDPR/CAN-SPAM compliance, handling a request to delete someone's data across the marketing stack, deciding whether an AI voice or AI presenter has to be disclosed, proofreading deliverables. Also triggers on: client reporting, QA, quality assurance, brand compliance, marketing budget, financial tracking, legal compliance, GDPR, CAN-SPAM, proofreading, launch checklist, right to erasure, right to be forgotten, data deletion request, DSAR, someone asked us to delete their data, do we delete or suppress, suppression list, they unsubscribed and we emailed them again, we deleted them and they came back, restored a backup and re-emailed people, custom audience still has deleted contacts, California Delete Act, DROP, data broker deletion, enrichment records disappearing

  Reaches the webInstructions only1,258 words
• comms-ops

  Public relations, corporate communications, and analyst relations for B2B SaaS. Use this skill for earned media and press strategy, announcements and press releases, executive and crisis communications, media relationships and briefings, and the Gartner/Forrester/IDC analyst program including Magic Quadrant and Wave evaluation submissions. Also triggers on: PR, public relations, press release, earned media, media relations, journalist, embargo, announcement, crisis comms, corporate communications, analyst relations, AR, Gartner, Forrester, IDC, Magic Quadrant, Forrester Wave, analyst briefing, inquiry, newsjacking, rapid response, should we comment on this news story, expert commentary, reactive comment, source request, Qwoted, is this newsworthy.

  Reaches the webInstructions only709 words
• content-marketing

  Master orchestrator for B2B SaaS content creation and the editorial production system behind it. Use this skill to produce blog articles, whitepapers, case studies, video scripts, newsletters and ghostwritten thought leadership, to develop content strategy, and to run the publishing line itself — content briefs, editorial calendars and production capacity, review and approval workflow, subject-matter-expert access, the style guide, an AI-drafting policy, and a content inventory with owners. Also triggers on: blog, article, case study, whitepaper, newsletter, video script, ghostwriting, content calendar, editorial, thought leadership, content strategy, content brief, content operations, content ops, editorial workflow, managing editor, who reviews this, our content pipeline is stuck, content is stuck in review, content audit, content inventory, content governance, style guide, house style, SME interview, expert interview, freelance writers, AI content policy, how much content can we actually produce. Also owns the customer academy and customer education: online courses, onboarding curriculum, tutorials, certification programs, digital credentials and badges, exam and pass-mark design, course freshness when the product UI changes, and whether the academy should sit behind a login. Triggers on: customer academy, customer education, online course, course library, learning path, curriculum, tutorial, certification program, certified users, digital badge, Open Badges, recertification, exam, pass mark, LMS, Skilljar, our tutorial shows the old UI, our course is out of date, should the academy be gated, do certified customers renew better.

  Reaches the webInstructions only2,125 words
• design-ops

  Design operations and creative excellence for B2B SaaS marketing. Use this skill when building brand identity, designing landing pages, creating presentations, producing ad creative, or building infographics. Also triggers on: brand identity, landing page design, presentation, sales deck, ad creative, infographic, social media graphics, visual design, UI design, brand guidelines.

  Self-containedInstructions only2,412 words
• developer-marketing-ops

  Developer marketing and developer relations for B2B SaaS with technical audiences. Use this skill when the buyer or user is a developer: documentation as a marketing surface, quickstarts and time-to-first-call, SDKs and sample apps, developer community and DevRel programs, open-source strategy, and technical content that survives engineer scrutiny. Also triggers on: developer marketing, DevRel, developer relations, developer experience, DX, docs, documentation, quickstart, SDK, API marketing, open source strategy, developer community, technical content, dev audience, hacker news, engineering blog.

  Self-containedInstructions only653 words
• email-marketing-ops

  Email marketing operations and automation for B2B SaaS. Use this skill for newsletter strategy, email automation sequences, lifecycle campaigns, nurture workflows, onboarding sequences, deliverability optimization, email copywriting, lead scoring, marketing automation platform setup, and cold-email sending infrastructure — secondary sending domains, SPF/DKIM/DMARC, and domain warmup — plus the contact budget: a cross-channel frequency cap across every sender (marketing, sales sequences, customer success, in-app). Also triggers on: email, newsletter, drip campaign, lifecycle, nurture, onboarding sequence, deliverability, email automation, lead scoring, marketing automation, our emails are going to spam, SPF, DKIM, DMARC, sender reputation, sending domain, cold email domains, domain warmup, mailbox setup, blacklist, bounce rate, frequency cap, email fatigue, customers get too many emails, too many messages, sales and marketing both emailing the same person, communication limits, send frequency safeguard, global frequency capping, quiet period, message precedence.

  Reaches the webInstructions only2,608 words
• events-ops

  Field marketing, events, and webinars for B2B SaaS. Use this skill for conference and sponsorship selection, booth strategy, owned events and roadshows, executive dinners, the webinar program, and event-sourced pipeline measurement. Also triggers on: field marketing, events, conference, trade show, booth, sponsorship, roadshow, executive dinner, webinar, event ROI, event pipeline, user conference, meetups.

  Self-containedInstructions only624 words
• growth-ops

  Product-led growth and customer-base growth for B2B SaaS. Use this skill for self-serve funnel work (activation, time-to-value, free trial vs freemium, PQL definition, in-product upgrade moments, sales-assist triggers), for the self-guided interactive product demo that runs in front of the login wall (demo portfolio and flow design, gated vs ungated policy, demo seed data and privacy, keeping a published demo in sync with the shipping product, step-level demo analytics), and for growing revenue from existing customers (adoption, expansion, churn-save, renewal marketing, net revenue retention). Also triggers on: PLG, product-led growth, activation, aha moment, time to value, free trial, freemium, PQL, product qualified lead, onboarding, self-serve, customer marketing, expansion revenue, upsell, cross-sell, churn, retention, NRR, renewal, interactive demo, self-guided demo, product tour, click-through demo, demo automation, demo library, should our demo be gated, ungated demo, demo without a sales call, our demo is out of date, demo shows the old UI, put a demo on our homepage, demo completion rate, demo drop-off, try before you talk to sales.

  Reaches the webInstructions only939 words
• marketing-analytics

  Marketing analytics and data-driven optimization for B2B SaaS campaigns. Use this skill when analyzing marketing performance, optimizing conversion rates, running A/B tests, conducting customer research, creating marketing dashboards, building attribution models, analyzing funnel metrics, or storytelling with data. Also triggers on: marketing ops, performance analytics, CRO, A/B testing, data storytelling, customer insights, tracking plan, event taxonomy, UTM taxonomy, GA4 audit, consent mode, instrumentation contract, sample size calculation, minimum detectable effect, test duration, not enough traffic to A/B test, statistical significance, Bayesian vs frequentist, sample ratio mismatch, experiment feasibility, martech stack, marketing tech stack audit, tool consolidation, build vs buy, vendor evaluation, shadow IT tools, ESP/CRM/platform migration, switching cost, cutover plan, suppression list migration, data portability, customer interviews, survey design, sampling frame, non-response bias, how many people should I interview, thematic saturation, voice of customer, jobs-to-be-done, buyer persona research, is this finding real, data enrichment, which enrichment provider should we buy, waterfall enrichment, contact data quality, match rate, our list data is bad, email verification, catch-all domain, accept-all, bounce rate from bad data, B2B data decay, how often should we re-verify contacts, ZoomInfo vs Apollo vs Clearbit evaluation, cost per usable record, where did this list come from, GDPR Article 14 notice, purchased list compliance, suppression screening, TAM list building, demand planning, marketing plan, how many leads do we need, what pipeline target should marketing carry, funnel model, top-down vs bottom-up plan, plan of record, annual marketing planning, quarterly planning, pipeline coverage we have to create, sales cycle lag, our leads cannot close this quarter, carry-in pipeline, scenario planning, conservative moderate aggressive forecast, stretch target, reforecast, re-forecast triggers, assumption register, capacity ceiling, addressable audience ceiling, marginal cost per lead, blended CPL is wrong, we missed plan and nobody knows why.

  Reaches the webInstructions only3,829 words
• marketing-project-mgmt

  Marketing project management and execution excellence for B2B SaaS campaigns. Use this skill when coordinating multi-channel campaigns, allocating team resources, planning agile marketing sprints, running QBRs with clients, managing project timelines, balancing marketing workload, or implementing marketing operations scrum. Also triggers on: campaign coordination, resource allocation, agile marketing, sprint planning, client success, QBR, project timeline, marketing ops scrum, workload balancing.

  Self-containedInstructions only3,131 words
• paid-media-ops

  Full-funnel paid advertising operations for B2B SaaS. Use this skill for PPC strategy, Google Ads optimization, LinkedIn Ads, social media advertising, programmatic buying, creative strategy, attribution modeling, budget allocation, budget pacing and planned-vs-delivered reconciliation, audience overlap and campaign self-competition audits, suppression lists, ROAS improvement, media spend optimization, and the media no auction sells — newsletter and podcast sponsorships, community and industry-publication placements, paid review-site listings on G2 and Capterra, and pay-per-lead content syndication. Also triggers on: PPC, Google Ads, LinkedIn Ads, social ads, programmatic, ad creative, attribution, media budget, paid campaigns, ROAS, CPA, ad spend, newsletter sponsorship, podcast sponsorship, community sponsorship, sponsor a newsletter, content syndication, pay-per-lead, cost per lead vendor, media kit, rate card, insertion order, direct buy, publisher partnership, make-good, G2 paid listing, Capterra ads, review site advertising, sponsorship ROI, budget pacing, we underspent our budget, are our campaigns competing with each other, audience overlap, self-competition, campaign cannibalization, suppression list, exclusion list, ad frequency across channels, how many ad accounts do we have.

  Reaches the webInstructions only2,741 words
• partnerships-ops

  Partner, channel, and ecosystem marketing for B2B SaaS. Use this skill for co-marketing with technology alliances and channel partners, integration launches, joint campaigns and content, partner tiering and enablement, and cloud-marketplace go-to-market (AWS, Azure, GCP listings, private offers, committed-spend drawdown). Also triggers on: partner marketing, co-marketing, channel, reseller, alliance, ecosystem, integration launch, marketplace listing, AWS Marketplace, private offer, MDF, joint webinar, co-branded.

  Self-containedInstructions only624 words
• product-marketing-ops

  Product marketing and go-to-market strategy for B2B SaaS launches and positioning. Use this skill when planning a product launch, developing positioning and messaging, analyzing competitive landscape, building customer advocacy programs, designing a customer referral program (who may accept the reward, how the introduction is made), designing a win/loss interview program, working out why we lose deals, designing GTM strategy, creating category positioning, planning analyst briefings, or deciding which country to expand into and how far to localize. Also use it for brand marketing and demand creation — how much to spend on brand versus performance, what to measure when a brand campaign produces no conversion event, and how to answer \"we cannot attribute it\". Also triggers on: positioning, product launch, competitive intelligence, messaging, customer advocacy, win/loss analysis, win/loss interviews, why we lose deals, closed-lost analysis, loss reason, close-reason field, competitive displacement, displace an incumbent, rip and replace, competitive takeout, switch from a competitor, win deals from a competitor, incumbent contract, renewal window, auto-renewal notice period, switching costs, EU Data Act, cloud switching rights, why do we lose to no decision, GTM, category design, analyst briefing, G2 review, international expansion, market entry, expand into Europe, which country should we launch in next, localization, translate our site, in-country go-to-market, regional GTM, is cold email legal in Germany, brand marketing, brand awareness, brand vs performance, brand versus demand gen, demand creation, demand capture, 95-5 rule, out of market buyers, category entry points, distinctive brand assets, mental availability, brand tracking, brand health, brand lift, share of search, how do we measure brand, justify brand spend, brand budget. Also triggers on public-sector marketing: sell to government, government marketing, public sector go-to-market, federal marketing, state and local government, SLED, FedRAMP, FedRAMP marketing claims, can we say FedRAMP ready, GovRAMP, StateRAMP, VPAT, accessibility conformance report, Section 508, gifts to government officials, can we invite government employees to dinner, government customer logo, agency case study, government endorsement, industry day, sources sought, RFI response, quiet period, cone of silence, contract vehicle, GSA schedule, how can agencies buy from us, government fiscal year.

  Reaches the webInstructions only3,998 words
• saas-marketing-suite

  Complete B2B SaaS marketing agency powered by 83 AI agents across 17 specialties. This is the entry point for ALL marketing requests. Routes to the right specialist team: content marketing, SEO, paid media, social media, email marketing, design, sales enablement (including technical presales — demos, proofs of concept, security questionnaires), product marketing, account-based marketing (ABM), growth, analytics, project management, or client operations. Use this skill when the request spans multiple disciplines or when unsure which specialist to invoke. Also triggers on: marketing help, marketing team, marketing agency, what can you do, marketing capabilities.

  Self-containedInstructions only3,778 words
• sales-enablement

  Sales enablement, technical presales and deal acceleration for B2B SaaS revenue teams. Use this skill when planning outbound campaigns, running discovery calls, building deal strategy, creating battle cards, writing proposals, responding to RFPs, preparing a product demo, scoping a proof of concept or pilot, answering a security questionnaire, executing sales sequences, coaching qualification, or deciding what the website's AI chat agent is allowed to say. Also triggers on: outbound, cold outreach, deal strategy, pipeline, battle card, proposal, RFP, discovery call, MEDDPICC, sales sequence, qualification, sales engineer, solutions engineer, presales, demo plan, demo script, POC, proof of concept, pilot success criteria, technical evaluation, technical win, security questionnaire, vendor security review, SOC 2 questionnaire, technical objection, mutual action plan, MAP, close plan, mutual close plan, buyer enablement, the deal is stalled, deal stalled after the demo, how do I get this deal to close, close date keeps slipping, JOLT, buyer indecision, no-decision loss, website chatbot, chat widget, AI chat agent, AI SDR, inbound AI SDR, conversational marketing, live chat, what should our chatbot be allowed to say, our chatbot quoted the wrong price, the bot promised a discount, do we have to disclose it is AI, EU AI Act chatbot disclosure, chatbot handoff to sales, chat transcript review, prompt injection on our chatbot, Drift, Qualified, Intercom.

  Reaches the webInstructions only3,757 words
• seo-growth

  End-to-end SEO operations for B2B SaaS organic visibility. Use this skill when you need keyword research, technical SEO audits, content optimization, link building strategy, international expansion, AI/AEO optimization, schema markup, Core Web Vitals improvements, and organic traffic growth planning. Also triggers on: SEO, keyword research, technical SEO, link building, content optimization, international SEO, hreflang, x-default, multilingual site, translated pages not ranking, our German site gets no traffic, language switcher, auto-redirect by country, machine translation SEO, content parity, ccTLD vs subfolder, AI search, AEO, GEO, Core Web Vitals, schema markup, organic traffic, G2 listing, Capterra, TrustRadius, review-platform category page, best software roundup, listicle placement, directory submissions, do we need a Google Business Profile in [country], local SEO with no office, Google Business Profile eligibility, virtual office address SEO, coworking address business profile, business profile suspended, NAP consistency, local citations for SaaS, LocalBusiness schema.

  Reaches the webInstructions only2,431 words
• social-media-ops

  Comprehensive social media operations for B2B SaaS brand building and engagement. Use this skill to develop LinkedIn strategy, decide whether to run a LinkedIn newsletter and how to scope it, capture consented registrations from LinkedIn Events, check LinkedIn Live eligibility, manage Twitter/X presence, create YouTube content, engage on Reddit communities, build community, develop influencer and creator partnerships, vet a creator before paying them, start or fix a B2B podcast, book podcast guests and guest appearances, judge whether a podcast is worth appearing on when you cannot audit its numbers, write show notes and transcripts, and execute organic social campaigns. Also triggers on: LinkedIn, LinkedIn newsletter, LinkedIn Events, LinkedIn Live, event registration form, subscribe to our newsletter on LinkedIn, marketing consent checkbox, Notify Employees, Twitter/X, YouTube, Reddit, community, influencer, creator partnerships, influencer vetting, engagement rate, fake followers, engagement pods, FTC disclosure, sponsored post disclosure, media kit, social media strategy, organic social, employee advocacy, podcast, podcast strategy, podcast guesting, how do I know if this podcast has real listeners, the host says they get 50k downloads, is this podcast worth going on, podcast RSS feed research, IAB podcast measurement certification, Listen Score, Apple Podcasts reviews, show notes, audiogram, episode transcript, social media account access, who has admin on our LinkedIn page, the person who ran our social accounts left, locked out of our company account, social media offboarding, YouTube channel owner, Slack primary owner, social account MFA, social media approval workflow, pause all scheduled posts.

  Reaches the webInstructions only3,349 words