rvanshur/vertical-gtm-skills

29 skill entries

• gtm-verify

  Grades every claim of done by the tier it actually reached, from Exists to Functional, and writes a claim slip with pasted evidence that the session close reads as its verified-versus-assumed line.

  Self-containedInstructions only5,160 words
• gtm-wrap-up

  Closes a working session in writing: a debrief, a project key taken from the files that changed, the checks the work earned, three lines, one next action the owner confirms, and a continuation note that supersedes the older one. Writes the note that Weekly Review reads.

  Self-containedInstructions only5,768 words
• context-os-setup

  Builds the one knowledge base that other go-to-market skills read from and write to. It starts from what the team already has, checks what is still true, seeds real items before it names any tags, and finishes only after a question is answered from the files. It writes the item fields that Ingest, Graph Health, Dream and Weekly Review read by name, the Knowledge Base section Ingest and Wrap-Up read by heading, and the profile sections Discovery reads by name.

  Self-containedActs undeclared5,455 words
• gtm-engine

  Reads a launch plan and its results, finds the step that loses the most people, ranks the next two-week sprints with one Guild score, designs one growth loop, writes the narrative and four sequences, and grades every output on whether it survives without its main operator. Its outputs go to the knowledge base and the client profile, and they are read by the launch owner and the next sprint.

  Self-containedInstructions only9,175 words
• gtm-launch

  Turns a position that survived its test into a dated launch plan: one scored motion decision, every channel capped with a kill date, a ranked proof stack, a staffed war room and the funnel targets that Engine measures against. Reads Positioning's hand-off and Discovery's archetype, and writes the plan to the knowledge base.

  Self-containedInstructions only11,584 words
• gtm-positioning

  Turns Discovery's graded evidence into one positioning statement and value proposition that survive a four-point test, attaches proof and its grade to every value claim, sets a price only after the position passes, and checks that price against the economics. Writes the result to the knowledge base for Launch to build on.

  Self-containedInstructions only8,718 words
• gtm-discovery

  Diagnoses which Guild archetype a business is, grades every belief about its customer by evidence (assumed, heard, seen, confirmed), plans the cheapest evidence for the bets that matter most, names the real alternatives and a starting segment, and writes the result to the knowledge base for Positioning, Launch and Engine to read.

  Self-containedActs undeclared6,031 words
• gtm-debug

  Finds the cause of a bug from a written hypothesis before anything changes, produces an outcome block or a handoff file, and hands the proof to Verify and the session close.

  Self-containedInstructions only8,118 words
• gtm-debate

  Assigns the opposition before a costly decision, runs a panel of expert seats through two rounds, and produces a decision matrix where every option names what it wins and exactly where it breaks, for the owner who makes the call.

  Self-containedInstructions only6,430 words
• gtm-context-gap

  Searches four places for what already exists before anything is built, then writes one of six gap states with its evidence, for the build and for Debate to read.

  Self-containedInstructions only4,853 words
• gtm-second-opinion

  Sends finished work to a reviewer from another vendor after a dry run of what leaves the machine, triages every finding as AGREE, DISAGREE or NEEDS-A-LOOK, and saves a dated review file beside the work for the owner and the verification skill to read.

  Self-containedInstructions only6,945 words
• gtm-weekly-review

  Grades last week's priorities from evidence, measures the knowledge base, pipeline and operations, and writes one dated weekly record that is never edited, for the owner to read and act on next week.

  Self-containedInstructions only6,302 words
• gtm-graph-health

  Measures the shape of a knowledge base (tag sprawl, link density, provisional age and broken links), returns a structure score with every deduction shown, and hands the owner a decision for each crossed threshold. Dream and Weekly Review read its score. It never edits an item and never judges whether one is true.

  Self-containedInstructions only4,592 words
• gtm-dream

  Prunes one knowledge base on a schedule. It confirms every stale, expired, dead, duplicate or contradicted item, fixes only what is safe to fix without asking, asks before any removal, and writes a content count and a dated log that Weekly Review reads.

  Self-containedInstructions only6,118 words
• gtm-ingest

  Turns a call, meeting, document, set of notes or conversation summary into structured knowledge items. Each item has a compiled truth on top and a dated timeline below. Existing records get new entries instead of duplicates, and nothing is saved until the owner approves. Writes the fields that Graph Health, Dream and Weekly Review read by name.

  Self-containedInstructions only6,029 words
• gtm-account-qualification

  Scores an account against the ICP definitions, 8 weighted criteria and the profile's five qualification zones, and returns a GREENLIGHT, MANUAL REVIEW or DISQUALIFY verdict with every zone shown, for the BDR or AE who decides where to spend time.

  Self-containedActs undeclared14,126 words
• gtm-account-snapshot

  One-page account brief for BDRs and AEs: a zone-based verdict, persona-ranked contacts, tagged pain hypotheses, a three-step email draft and call prep, read by the rep before anything is sent.

  Self-containedActs undeclared19,285 words
• gtm-research-outbound

  Builds a sourced point of view and outbound package from a public filing, an owner letter or an earnings call, with an ICP verdict, a signal map, a sourced wedge and persona sequences, for the rep and the meeting-prep skill to read

  Self-containedActs undeclared18,183 words
• gtm-trigger-event-outbound

  Turns one dated business event at a target account into a short outbound sequence, but only after checking the event against its window. Reports when the window has closed or the event date is unknown. Read by the BDR or AE who sends the sequence.

  Self-containedActs undeclared14,121 words
• gtm-closed-loss-reactivation

  Re-engages closed-lost accounts from the CRM history. Checks the recorded loss reason against the evidence, finds what has changed since the deal died, re-scores fit, and returns REACTIVATE, MONITOR or RETIRE with a history-aware opener for the BDR or AE who owns the next step.

  Self-containedActs undeclared14,124 words
• gtm-meeting-prep

  Prepares a rep for a discovery or demo call with one prep sheet: the top pain, a question bank for each discovery phase, one proof point per attendee, objection scripts, a minute-by-minute call flow and a follow-up email draft. The rep reads it during the call.

  Self-containedActs undeclared16,272 words
• gtm-daily-prospecting

  Builds the morning dial sheet for a BDR or AE: ranks accounts into Hot, Warm, New and Recycle tiers, removes accounts the BDR guard blocks, and writes a pre-call brief for the top eight, read by the rep at the phone and by the meeting prep skill.

  Self-containedActs undeclared18,821 words
• gtm-deal-pulse

  Scores one open deal across 16 signals in 4 pillars and produces a 0 to 100 health score, a risk level and named next actions. The AE and the sales manager read it, and the MEDDPICC, Call Coaching and Meeting Prep skills take its fields by name.

  Self-containedActs undeclared15,896 words
• gtm-meddpicc-analysis

  Scores an active deal across all eight MEDDPICC elements from the CRM record, computes a weighted health score, and recommends ADVANCE, HOLD, DOWNGRADE or DISQUALIFY. The deal's AE and sales manager read the output.

  Self-containedActs undeclared15,543 words
• gtm-stakeholder-mapping

  Maps the buying committee for one account: classifies every contact by buying role, marks each missing decision-maker as an UNKNOWN ghost node, scores multi-threading on seven weighted dimensions, and returns an engagement plan the AE or BDR reads before the next meeting.

  Self-containedActs undeclared16,980 words
• gtm-competitive-strategy

  Builds a deal-specific competitive strategy for one open opportunity: the incumbent filed under a shared type, a gap matrix, a displacement playbook and a win plan with a battlecard. The AE who owns the deal runs it, and the sales manager reviews the output.

  Self-containedActs undeclared28,426 words
• gtm-competitive-displacement

  Plans outbound to displace a known incumbent, by classifying the incumbent, rating how hard the switch is, and drafting persona-tailored four-step email sequences for the rep to read and send, so the BDR or AE who works the account knows what to say and what not to say.

  Self-containedActs undeclared15,044 words
• gtm-call-coaching

  Scores a discovery or demo call against methodology rubrics and returns a coaching report with evidence-graded coaching points, for the rep and the sales manager who reads it

  Self-containedActs undeclared21,188 words
• gtm-sales-handoff

  Post-sale implementation readiness check: scores six dimensions, sets the three dates (kickoff, go-live and Full Adoption Date), names risks with mitigations and quick wins, and writes the handoff the implementation lead plans from

  Self-containedActs undeclared15,603 words