Ken-Technology/cold-email-skills

12 skill entries

• campaign-strategy

  Design the per-segment cold-email sequence: each email's goal, timing, hook, proof and CTA, and the AI personalization variables it needs. Use before writing copy for a segment. Triggers on \"plan the sequence\", \"design the email strategy\", \"what should each email say\".

  Self-containedInstructions only1,906 words
• client-research

  Research a company and write a research doc from your notes, meeting transcripts, and website: what it sells, to whom, its proof, competitors and voice. Use before planning a cold-email campaign for a company. Triggers on \"research this company\", \"write the client research\", or as the research step of the cold-email-campaign workflow.

  Self-containedActs undeclared1,233 words
• cold-email-campaign

  Orchestrate a full cold-email campaign end to end, from research to ready-to-send copy, writing everything to files with no account or API keys. Runs targeting, qualification, segmentation, and per-segment strategy, copywriting, review, and AI personalization prompts. Use when someone wants to plan and write a complete cold-email campaign. Triggers on "plan a cold email campaign", "write me a cold outreach sequence", "build a cold email campaign for X".

  Reaches the webActs undeclared2,224 words
• create-campaign

  Build a cold email campaign from an ICP and offer to ready-to-send files: plan, targeting, qualification, segments, per-segment strategy, copy, review and AI personalization prompts, with a person approving every step. Use when someone wants to create a new cold email campaign. Triggers on \"create a campaign\", \"build a cold email campaign\", \"new outbound campaign for X\".

  Reaches the webActs undeclared2,224 words
• email-copywriting

  Write the cold emails for a segment: subject lines, hooks, body, CTAs, signatures and personalization placeholders, following hard copy rules. Use when drafting or rewriting a cold-email sequence. Triggers on \"write the emails\", \"draft the sequence\", \"rewrite this cold email\".

  Reaches the webInstructions only4,326 words
• email-review

  Review cold-email copy against hard rules, score it 1-5 and list every fix, iterating until it clears 4.5. Use after drafting a sequence and before sending it. Triggers on "review my cold email", "score this sequence", "check this copy".

  Reaches the webInstructions only2,848 words
• knowledge-setup

  Set up a company knowledge folder as plain markdown files: company overview, ideal customer profile, pricing, proof, competitors, voice and instructions, each fact with its source. Use when someone wants their agent to know their company before writing outbound. Triggers on \"set up my company knowledge\", \"write our company files\", \"capture our voice\".

  Self-containedActs undeclared1,382 words
• lead-magnet

  Propose lead magnets a company can actually deliver, for click-based and reply-based cold-email campaigns. Use when the offer is weak or missing. Triggers on "I need a lead magnet", "what can we offer instead of a demo", "lead magnet ideas".

  Self-containedInstructions only1,990 words
• prompt-writer

  Write the AI personalization prompts behind each variable in a cold-email sequence (first lines, subject lines, PS lines) and test them on sample prospects. Use after the copy is approved. Triggers on "write the personalization prompts", "write a first line prompt", "personalize these emails".

  Self-containedInstructions only3,211 words
• qualification

  Write AI prompts that judge whether a prospect fits the campaign's audience: who is in, who is out, and why. Use when cleaning or qualifying a prospect list for cold email. Triggers on \"qualify my leads\", \"who should we exclude\", \"write a qualification prompt\".

  Self-containedInstructions only937 words
• search-strategy

  Turn an ICP into portable prospect-search filters you can run in Apollo, Sales Navigator, Clay, ZoomInfo, or any list tool, plus the CSV shape for a bring-your-own list. Use when defining who to target for a cold-email campaign without a specific data provider. Triggers on "who should I target", "build my prospect filters", "define the ICP filters", or as the targeting step of the cold-email-campaign workflow.

  Reaches the webInstructions only1,782 words
• segmentation

  Divide a prospect list into campaign segments with AI prompts or hard filters, so each group gets messaging that fits it. Use after qualification when planning a cold-email campaign. Triggers on "segment my list", "split these leads into segments", "write segment descriptions".

  Self-containedInstructions only1,191 words