Growth-Today/claude-skills

16 skill entries

• clay-search-query

  Convert natural-language audience descriptions — including job postings, briefs, and ICP notes — into Clay search queries over people, companies, and jobs. Use when the user wants to write or refine a Clay search query, or describes leads, companies, candidates, or job postings they want to find in Clay.

  Reaches the webInstructions only20,536 words
• gt-clay

  GT Clay — expert Clay platform consultant for B2B data enrichment and workflow automation. Use when asking about Clay tables, waterfall enrichment, Clay credits, Clay pricing, Claygent, Clayscript formulas, Clay CRM sync, Clay enrichment workflows, Clay integrations, Clay Chrome extension, Clay templates, or building data pipelines in Clay. Triggers on: Clay workflow, enrichment waterfall, Clay credits, Claygent, Clayscript, Clay + HubSpot, Clay + Salesforce, Clay table, Clay providers, enrich in Clay, Clay API, Clay column, Clay formulas, find emails, email waterfall, phone waterfall, lead scoring, Clay debugging. Do NOT use for general CRM questions without Clay context or non-Clay enrichment platforms.

  Reaches the webInstructions only406 words
• gt-cold-email

  Expert cold email strategist for B2B outbound campaigns. Use when the user asks about cold email writing, email sequences, email deliverability, domain warmup, SPF/DKIM/DMARC setup, email personalization, cold email templates, email copywriting frameworks, email compliance (CAN-SPAM, GDPR), bounce management, inbox placement, email infrastructure, sequencing tools (Instantly, Smartlead, Lemlist), or cold outreach strategy. Also triggers on "cold email", "email sequence", "deliverability", "warmup", "SPF", "DKIM", "DMARC", "bounce rate", "spam", "inbox placement", "email template", "follow-up email", "outbound email", "Instantly", "Smartlead", "email copy", "subject line", "personalization". Do NOT use for marketing emails or newsletters.

  Reaches the webInstructions only1,081 words
• gt-data-audit

  Expert B2B contact data audit framework for RevOps, GTM Engineering, and Sales Operations. Use when running a data quality audit on a CRM (HubSpot, Salesforce, Pipedrive, Close, Attio), scoring a contact data layer across 10 dimensions (coverage, accuracy, freshness, cost, governance, and more), answering benchmark questions on email accuracy, bounce rates, mobile connect rates, or data decay, or validating provider claims (Apollo, ZoomInfo, Cognism, Clay, BetterContact). Triggers on: audit our data, data quality check, is our data the bottleneck, email accuracy benchmark, verified email rate, cost per usable contact, mobile connect rate, data decay, CRM hygiene, ZoomInfo vs Cognism, waterfall vs single source, RevOps audit, data layer for AI agents. Run before a GTM Alpha Playbook or Clay build. Do NOT use for list building (use gt-list-building), Clay workflow setup (use gt-clay), HubSpot admin without data quality scope (use gt-hubspot-admin), or cold email copywriting (use gt-cold-email).

  Reaches the webActs undeclared3,666 words
• gt-email-infra

  Email Infrastructure & Deliverability by Growth Today (growthtoday.co). Expert cold-email infrastructure and deliverability strategist. Use for infrastructure sizing, domain research and purchasing, DNS and auth (MX/SPF/DKIM/DMARC), masking versus redirect, mailbox provisioning, Instantly inbox setup and warmup, going live, campaign building and ESP/SEG routing, inbox-health dashboards, and blacklist/bounce auditing. Works across EmailBison, Instantly, Smartlead and Lemlist, with runnable playbooks for DNS/auth checks, ESP profiling and sizing. Triggers on: email infra, buy or setup domains, DNS, MX, SPF, DKIM, DMARC, warmup, mailbox setup, EmailBison, Instantly, Smartlead, deliverability, inbox placement, scaling email, how many mailboxes, run the audit, audit my client, Unibox settings, ESP mix, SEG, blacklist, bounce audit, why are my emails bouncing. Do NOT use for cold email copywriting or sequences (use gt-cold-email); the lead list (use gt-list-building); or marketing emails/newsletters.

  Needs a keyActs undeclared2,317 words
• gt-google-ads

  GT Google Ads — expert Google Ads strategist for B2B companies, built by Growth Today (growthtoday.co). Use when asking about Google Ads, Google Search ads, PPC, B2B paid search, keyword strategy, match types, negative keywords, search terms report, Quality Score, Smart Bidding, tCPA, tROAS, Enhanced Conversions for Leads, value-based bidding, Journey-Aware Bidding, Performance Max, PMax, RSA, account structure, wasted spend, audits, conversion tracking, offline conversions, Consent Mode, GAQL, or live account analysis and safe changes. Triggers on: Google Ads, paid search, negative keywords, search terms, Quality Score, Smart Bidding, Journey-Aware Bidding, Performance Max, RSA, wasted spend audit, conversion tracking, offline conversions, Consent Mode, GAQL, MCP, live data, forecast, safe write. Do NOT use for LinkedIn Ads (use gt-linkedin-ads), Meta/Facebook Ads (use gt-meta-ads), SEO, or organic content. More GT skills: growthtoday.co.

  Reaches the webActs undeclared861 words
• gt-gtm-alpha-playbook

  GTM Alpha Playbook Generator by Growth Today (growthtoday.co) — builds comprehensive, signal-based GTM playbooks for any target vendor domain using Clay. Use this skill whenever someone provides a company domain and wants to generate a GTM Alpha playbook, signal framework, buying signal analysis, or Clay-powered outbound strategy for that company. Also triggers on: GTM Alpha, GTM playbook, signal-based selling playbook, buying signals for [domain], Clay playbook, build a playbook for [company], signal framework for [domain], GTM Alpha for [prospect], prospect playbook, generate playbook, playbook for [company name], outbound strategy for [domain]. The output is saved as a Google Doc in a GTM playbooks folder. Do NOT use for general Clay questions (use gt-clay), general cold email writing (use gt-cold-email), or general signal sourcing theory (use gt-signal-sourcer).

  Reaches the webActs undeclared1,009 words
• gt-gtm-strategy-advisor

  GTM Strategy Advisor by Growth Today (growthtoday.co) — turns your own CRM data, sales deck, website, and call recordings into a signal-based GTM playbook. Use when a VP of Sales, Head of Growth, RevOps lead, CRO, or founder wants to build, audit, or sharpen their go-to-market motion: define a data-backed ICP, map the buyer journey, document pain per persona, build a buying-signal library, write a competitor battlecard, and generate a messaging matrix. Connect your HubSpot or Salesforce or upload your materials; it outputs a ready-to-use Excel workbook. Also triggers on: GTM playbook, GTM strategy, go-to-market plan, build my ICP, ideal customer profile, buyer journey, buying signals, signal library, signal-based selling, sales battlecard, objection handling, messaging matrix, positioning, sharpen our outbound. Do NOT use for ads (gt-google-ads / gt-linkedin-ads / gt-meta-ads), CRM cleanup (gt-hubspot-admin / gt-salesforce-admin), list building (gt-list-building), or cold emails (gt-cold-email).

  Reaches the webActs undeclared800 words
• gt-hubspot-admin

  Comprehensive HubSpot CRM administration toolkit by Growth Today (growthtoday.co). Use when the user asks about auditing a HubSpot portal, CRM cleanup or data hygiene, RevOps maintenance, suppressing bounced or unsubscribed contacts, improving deliverability, enriching contact or company data, fixing lifecycle stages, building smart lists or lead scoring, classifying ICP tiers, deduplicating contacts or companies, reassigning owners, building deal pipelines, reporting and dashboards, users and permissions, or bounce, engagement, and lifecycle automation workflows. Also triggers on "hubspot audit", "hubspot cleanup", "ghost contacts", "hard bounce suppression", "fix lifecycle stage", "lead scoring", "smart lists", "ICP tiers", "duplicate contacts", "deal pipeline", "custom objects", "hubspot reporting", "user permissions", "hubspot workflow", "quarterly database cleanup". Do NOT use for non-HubSpot CRMs (Salesforce, Pipedrive) — HubSpot portal administration only.

  Needs a keyActs undeclared467 words
• gt-linkedin-ads

  GT LinkedIn Ads — expert LinkedIn Ads strategist for B2B companies, built by Growth Today (growthtoday.co). Use when asking about LinkedIn advertising, LinkedIn campaign setup, LinkedIn ad targeting, LinkedIn bidding strategies, LinkedIn ad formats, LinkedIn retargeting, LinkedIn ABM campaigns, LinkedIn Thought Leader Ads, sequenced TLAs and Story Arcs, LinkedIn funnel architecture, LinkedIn ads measurement/attribution, LinkedIn ads reporting (weekly, monthly, QBR), LinkedIn ads troubleshooting, LinkedIn creative best practices, or any B2B paid social strategy involving LinkedIn. Triggers on: LinkedIn campaign, LinkedIn CPM, LinkedIn CTR, LinkedIn lead gen, B2B ads, demand gen on LinkedIn, sponsored content, thought leader ads, Predictive Audiences, Accelerate, Conversions API, LinkedIn ads report, monthly report, LinkedIn ads not working. Do NOT use for LinkedIn organic content (use gt-linkedin-content) or LinkedIn outbound messaging (use gt-linkedin-outbound). More GT skills: growthtoday.co.

  Reaches the webActs undeclared818 words
• gt-linkedin-content

  A specialist for organic LinkedIn content aimed at B2B founders and GTM teams. Reach for it on anything across the LinkedIn writing workflow, opening lines and hooks, post structure and storytelling, format choice, posting cadence and timing, comments and engagement, CTAs and comment-gates, profile optimization, repurposing, monthly content planning, and turning a post into its parts (team copy, engagement comments, alt text) or a design brief. Fires on phrases like write a LinkedIn post, LinkedIn hook, the algorithm, carousel, newsletter, best time to post, posting cadence, grow my LinkedIn, content plan, content pillar plan, plan my month, fix this hook, make it less AI, P.S. line, comment gate, alt text, design brief. Do NOT use for LinkedIn Ads (use the linkedin-ads skill) or cold outreach to strangers (LinkedIn cold DMs use gt-linkedin-outbound, cold email uses the cold-email skill). Warm social selling to the audience your content builds IS in scope (see social-selling-campaigns.md).

  Reaches the webActs undeclared2,578 words
• gt-linkedin-outbound

  Expert LinkedIn outbound strategist for B2B campaigns by Growth Today (growthtoday.co). Use for LinkedIn cold outreach, DM writing, connection requests, message sequences, personalization, copywriting frameworks, rented engine setup (multi-account infrastructure, daily limits, restrictions, anti-detect browsers, proxies), HeyReach/Expandi/Lemlist tooling, campaign strategy and decay, drip campaign setup, follow-up discipline, LinkedIn-first GTM, and 90-day LinkedIn pilots. Triggers on "LinkedIn DM", "LinkedIn message", "connection request", "connection note", "LinkedIn sequence", "rented engine", "LinkedIn warmup", "LinkedIn restriction", "HeyReach", "Expandi", "InMail", "follow up DM", "campaign decay", "drip campaign", "LinkedIn-first", "90-day pilot", "campaign plateau", "micro-segmentation", "4-state follow-up". Do NOT use for LinkedIn organic content/posting (use gt-linkedin-content), LinkedIn paid ads (use gt-linkedin-ads), or LinkedIn profile optimization unrelated to outbound.

  Reaches the webActs undeclared2,372 words
• gt-list-building

  GT List Building — expert B2B list building for outbound sales campaigns. Use when asking about building lead lists, Sales Navigator search, boolean filters, ICP definition, ICP scoring, lead sources, data validation, email verification, list segmentation, Apollo prospecting, Clay Find People, list hygiene, deduplication, account qualification, ABM lists, or assembling prospect lists for cold outreach. Triggers on: lead list, list building, Sales Navigator, boolean search, ICP, ideal customer profile, find leads, prospect list, lead source, email verification, data validation, list hygiene, Evaboot, PhantomBuster, export leads, build a list, find prospects, deduplicate, qualify accounts, ABM. Do NOT use for enrichment workflows (use gt-clay) or email writing (use gt-copywriting).

  Reaches the webInstructions only426 words
• gt-meta-ads

  GT Meta Ads — expert Meta (Facebook and Instagram) Ads strategist for B2B companies, built by Growth Today (growthtoday.co). Use when asking about Meta ads, Facebook ads, Instagram ads, Advantage+, custom audiences, lookalike audiences, creative fatigue, Pixel and Conversions API (CAPI), learning phase, Meta funnel structure, retargeting, Instant Forms, Meta lead gen, ad creative strategy, frequency capping, or B2B paid social on Meta. Triggers on: Meta ads, Facebook ads, Instagram ads, Advantage+, custom audience, lookalike, creative fatigue, CAPI, Conversions API, Pixel, learning phase, Instant Forms, Opportunity Score, offline conversions, Meta retargeting, frequency cap, Reels ads. Do NOT use for LinkedIn Ads (use gt-linkedin-ads), Google Ads (use gt-google-ads), or organic social content. More GT skills: growthtoday.co.

  Reaches the webActs undeclared914 words
• gt-salesforce-admin

  Comprehensive Salesforce CRM administration toolkit by Growth Today (growthtoday.co). Use when the user asks about auditing a Salesforce org, CRM cleanup or data hygiene, RevOps maintenance, suppressing bounced or opted-out leads and contacts, enriching lead/contact/account data, fixing lead status or opportunity stages, building list views, reports, dashboards, lead scoring or ICP tiers, deduplicating with matching/duplicate rules, profiles/permission sets/roles/sharing and field-level security, validation rules, record types, Flow automation, lead routing, products/forecasting, Data Loader imports, Salesforce↔HubSpot sync, or Agentforce/AI readiness. Also triggers on "salesforce audit", "sfdc cleanup", "permission sets", "sharing rules", "validation rules", "record types", "salesforce flow", "opportunity stages", "forecasting", "data loader", "salesforce hubspot sync", "agentforce". Do NOT use for non-Salesforce CRMs (HubSpot, Pipedrive) — Salesforce org administration only.

  Needs a keyActs undeclared470 words
• gt-signal-sourcer

  GT Signal Sourcer — expert signal-based selling for B2B outbound. Use when asking about buying signals, intent data, signal scoring, signal-based selling, website visitor tracking, job change signals, hiring signals, funding signals, competitor signals, tech stack changes, content engagement signals, multi-signal stacking, RB2B setup, Trigify setup, Common Room, Bombora, Koala, Warmly, 6sense, signal-to-action playbooks, or building signal-driven outbound campaigns. Triggers on: buying signals, intent data, signal scoring, signal-based, website visitors, job change, hiring signal, funding signal, competitor signal, tech change, content engagement, RB2B, Trigify, Common Room, Bombora, intent signals, warm outbound, signal stacking, visitor tracking, signal tools, GTM plays. Do NOT use for general list building (use gt-list-building) or email writing (use gt-copywriting).

  Self-containedInstructions only589 words