Systems Lab

Agent skill

luma-event-campaign

DRAFT.

activeSelf-containedInstructions only478 words

Filed under ABM and paid.

From getaero-io/gtm-eng-skills · 21 skill entries · 60 · pushed 2026-09-21

What it does when it runs

DRAFT. Use when running a Luma-centered GTM event campaign: pull/export guests, enrich and score, draft invites and social, stage email+LI sequences paused for approval, and wire registration sync. Not installed by deepline skills.

Automated analysis of the skill and the 6 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply
None found.
Hosts it reaches
No third-party host appears in the skill or its bundled files.
Tool permissions it declares
No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files
None. Instructions only.

Ask about luma-event-campaign

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Is this safe to install?ClaudeChatGPT
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git clone --depth 1 --filter=blob:none --sparse https://github.com/getaero-io/gtm-eng-skills.git /tmp/gtm-eng-skills
git -C /tmp/gtm-eng-skills sparse-checkout set "drafts/luma-event-campaign"
mkdir -p ~/.claude/skills/luma-event-campaign
cp -R "/tmp/gtm-eng-skills/drafts/luma-event-campaign/." ~/.claude/skills/luma-event-campaign/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

Or take the whole library

This repo ships a .claude-plugin manifest, so Claude Code can install all 21 skills at once. Plugin skills are invoked as /<plugin>:<skill>, so they never collide with your own.

/plugin marketplace add getaero-io/gtm-eng-skills
/plugin

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

Reproduced in full from getaero-io/gtm-eng-skills/blob/ce24f7d2f73830ad3690ff2e6c57c375d818e6fc/drafts/luma-event-campaign/SKILL.md, which is licensed MIT (repository). 478 words, 14 headings.

Luma event campaign (DRAFT)

When to use

You have (or are creating) a Luma event and need a repeatable campaign system: guest acquisition → enrichment → messaging → staged outreach → registration hygiene. Not for one-off "write me an invite tweet."

Non-negotiables

  • Keep outbound campaigns paused until a human approves sends.
  • Pilot enrich on ≤10 rows before full waterfall.
  • No invented speaker bios, titles, or company facts.
  • Templates use placeholders ({{event_name}}, {{city}}, {{speaker_1}}).
  • Prefer systems language: skills, plays, webhooks, score → approve → door — not "blast the list."

Inputs

InputRequiredNotes
Luma event URL or export CSVyesAt least name, email, status
ICP / TAL sheet (domains)noBoosts scoring
Brand voice notesnoElse use templates/voice.md
Sequencer (Lemlist/Instantly/etc.)noStage paused campaign only

Standard flow

1. Frame the system

Say out loud (or in the run log):

  1. Source of truth for guests (Luma)
  2. Enrich + score path
  3. Messaging artifacts (invite email, LI DM, social)
  4. Outreach object (paused)
  5. Inbound sync (registration webhook — see luma-inbound-webhook-enrich)

2. Guest list hygiene

  1. Export or API-pull guests.
  2. Normalize emails; drop empties; flag duplicates.
  3. Map ticket/status: pending / approved / waitlist / checked_in.
  4. Write guests.normalized.csv.

3. Enrich + score (pilot first)

  1. Run a 10-row pilot enrich (email validation + LinkedIn URL + title/company).
  2. Score segments: hot / warm / low / skip using ICP + TAL + seniority.
  3. Full run only after pilot lookback.
  4. Write guests.scored.csv.

4. Messaging pack

Use templates in templates/:

  • invite-email.md — HubSpot or transactional invite
  • linkedin-dm.md — short DM, no hype words
  • social-announcement.md — X/LinkedIn announcement
  • speaker-bio.md — only from verified sources

Fill placeholders; human-edit before publish.

5. Stage outreach (paused)

  1. Create/update sequencer campaign from hot+warm only.
  2. Import with enrichment fields needed for personalization.
  3. Leave campaign paused; paste the campaign URL in the run report.
  4. Never auto-send from this skill.

6. Registration sync

Hand off to luma-inbound-webhook-enrich for standing registration → enrich → CRM.

7. Day-of handoff

Hand off scored list to event-ops-score-and-door and optional event-host-prep-dossiers.

Output checklist

  • guests.normalized.csv
  • guests.scored.csv (with segment)
  • Messaging pack under out/copy/
  • Paused campaign link
  • Credit / provider notes for enrich pilot + full run
  • Explicit "human approve before send" line in the report

Guardrails

  • Do not dunk on other tools; frame hybrid stacks honestly.
  • Strip unsafe emails after validation; do not import fails into sequences.
  • Anonymize any shared examples before committing to git.

Files bundled with it

These load only when the skill asks for them, so they cost nothing until it runs.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

Need help setting it up?

This page tells you what luma-event-campaign does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

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